Full-stack developer · Team lead · Product partner
From idea to impact.
I take products from zero to real results, and own every step of the way.
Where I've been
Ten years, one direction
Each role added another piece of the whole.
- 01
Frontend
Turned a hobby into a job, and within two years was leading the frontend.
- 02
Full stack
Learned to start from how the business makes money, not from the spec.
- 03
Founder
Ran a five-developer studio, and learned what code alone can't do.
- 04
Team lead
Led a remote team and owned engineering and quality.
- 05
End to end
Product, engineering, leadership, and growth, in one pair of hands.
From brief to launch
How I work
Four stages, one owner. Most projects break in the handoffs between stages, so I don't hand off.
Before any code: what problem we're solving, for whom, and what it's worth to the business.
- A clear scope and priorities
- The business case, in numbers
- A plan the team can execute
Study first, then spend.
A modern stack, clean structure, and end-to-end tests, built so whoever comes next can move fast.
- Architecture that grows with the product
- Tests that catch problems before users do
- Admin tools the business runs on
Quality needs an owner.
Standards and ownership. I stay close enough to the code to review it and stop what would ship broken.
- A team that knows where it's going
- Code review and quality gates
- Process that sticks after I step back
A team without a leader is lost.
Launch is only the start. Pricing, onboarding, and user flows decide what happens next.
- Pricing and monetization logic
- Onboarding and user journeys
- Numbers that tell you what to do next
Code alone isn't a business.
What I build with
One system, many tools
Tools serve the logic, not the other way around. These are the ones I reach for: the screens people use, the servers behind them, the data underneath, and the pipeline that ships it all.
Proof, not promises
Platforms I've built and worked on
PLR.me
Visit siteA content platform for coaches, marketers, and creators: ready-made content to brand and sell as their own, and AI tools that turn it into complete marketing material.
Led a fully remote team across several countries and rebuilt the platform around AI tools.
- AI tools
- SaaS
- Remote team
- Content library
- Team leadership
EGARAGI
Visit siteAn automotive marketplace for the UAE: buying and selling used cars, rentals, and car services from spare parts and shipping to insurance, auctions, and number plates.
Product strategy and growth for the marketplace: what gets built, how people move through it, and the numbers that show it's working.
- Marketplace
- Product strategy
- Growth
- User journeys
- Rentals
- Auctions
Etna Quartz
Visit siteA manufacturer of engineered quartz surfaces, with a wide range of colors and textures for countertops, windowsills, wall panels, and other interiors.
A restructured codebase with a design system and automated tests, plus the internal tools the business runs on.
- Laravel
- Filament
- React
- Inertia
- Design system
- Automated tests
Charme Stone
Visit siteA natural stone supplier: granite, marble, onyx, quartzite, and travertine from around the world, for designers, architects, fabricators, and homeowners.
A modernized codebase with a cleaner architecture, ready to grow.
- Laravel
- Filament
- React
- Inertia
- Product catalog
- Clean architecture
What changed
Outcomes, not just releases
Five stories, told straight: what I took on, what I did, and what came of it.
One marketplace for everything car.
As head of product and growth, I decide what gets built, shape how people move through the marketplace, and track the numbers that show it's working.
- place for used cars, rentals, parts, shipping, insurance, auctions, and plates
- 1
- what gets built, and in what order
- Strategy
- user journeys and the numbers behind them
- Growth
One foundation for a group of brands.
Across the group's brand sites, I restructured the code, added a design system and full test coverage, and turned it into a base new sites are built on quickly.
- brand sites in the group
- 3
- test coverage on the main site
- 100%
- to build a new brand site from zero
- 2 weeks
From content library to AI platform.
As team lead, I rebuilt the platform around AI tools, so ready-made content becomes complete, brandable marketing material in minutes.
- creators on the platform
- 600K+
- ready-made products the AI tools rework
- 18,000+
- team across several countries, led by me
- Remote
A studio built from zero.
I founded Socratechs and grew it into a team of five developers, building for international clients and local businesses. Running it meant owning everything, from the first call with a client to the final release.
- developers in the team
- 5
- of my own development studio
- Founder
- clients
- Global
From a hobby to leading the frontend.
HTML and CSS started as a hobby. At Cronix Micro Systems they became a profession, and within two years I was leading the frontend.
- projects shipped
- 10+
- from first job to frontend lead in two years
- 0Lead
- HTML and CSS, turned into a profession
- HobbyCareer
Your turn
Have something worth building?
A new product, a platform that needs a new direction, or a team that needs structure? Pick whichever way suits you.